Welcome!



Thank you for taking our survey which will serve as the base for our landmark study on family firms in Europe and North America. We appreciate your time and look forward to your continued engagement with INSEAD.



On completing the survey, The Family Business Map, a customized report allowing you to benchmark your business against your peers, will appear. DO NOT CLOSE YOUR WEB BROWSER. The Family Business Map helps a family firm identify the unique Family Assets and Roadblocks that define its business; successful family firms around the world are able to use their family assets to empower their business strategies and design governance mechanisms to minimize the cost of roadblocks.






INSEAD takes your privacy very seriously. For this reason, we inform you that the data is processed electronically for the purpose(s) of conducting research series on “The institutionalization of family firms” in Europe and North America, and will not be used outside this framework.

The personal information collected on completing this application is confidential, secured and retained no longer than is necessary for the purposes for which the personal data are processed, unless you exercise your right of deletion for your personal data under the conditions described below or, if a longer data retention period is authorized or imposed under a legal or regulatory obligation.

You are granted statutory rights of access, modification, update, deletion and limitation of treatment of your personal information ("Loi n°78-17 du 6 janvier 1978 "relative à l'Informatique, aux Fichiers et aux Libertés" as amended, in particular by the General Data Protection Regulation n°2016/679/UE of April 27th of 2016). You may exercise these rights at any time by writing or sending an email to INSEAD at 5555-ITservicedesk@insead.edu.